New Delhi: The Competition Commission of India (CCI) has approved seven mergers and acquisitions (M&A) in the media and entertainment sector in the last five years, according to Minister of State for Information and Broadcasting, L Murugan. Addressing the Lok Sabha, he stated that each deal was assessed on a case-by-case basis to ensure healthy competition in the market.
The approvals reflect CCI’s efforts to balance industry consolidation with fair market practices. One of the most significant deals was the Zee Entertainment Enterprises Limited (ZEEL) and Sony Pictures Networks India (now Culver Max Entertainment) merger, approved in October 2022. The approval came with conditions, including the divestment of select channels like Big Magic, Zee Action, and Zee Classic, to address competition concerns.
This merger created a media giant with over 70 television channels, two streaming platforms (ZEE5 and Sony LIV), and two major film studios. The CCI’s scrutiny ensured that the deal did not create a monopoly that could impact consumer choices and industry competitiveness.
The government’s stance on media M&A highlights its commitment to fostering a vibrant and diverse media landscape while allowing industry players to consolidate strategically.
