JioStar had initially set ambitious ad revenue targets for the 2025 ICC Champions Trophy, aiming for ₹1,500 crore. However, industry estimates indicate that the actual revenue achieved was around ₹850 crore.
Despite India’s strong performance and entry into the final, which led to a surge in advertising rates—reaching up to ₹35 lakh per 10-second TV spot—the overall revenue fell short of expectations. This shortfall is attributed to a cautious advertising market, with brands being more selective in their spending.
The tournament did, however, attract substantial viewership, with the India-Pakistan match drawing 154 million TV viewers and setting a digital record of 602 million views on JioHotstar.
In summary, while JioStar’s ad revenue from the Champions Trophy was significant, it did not meet the initial projections, reflecting broader trends in the advertising industry.Airmedia Broadcast.
