Yes, over-reliance on analytics in content curation is having a negative impact on television. Industry experts at a recent panel discussion pointed out that channels are hesitant to take risks, preferring to stick to proven formulas driven by data insights. This has led to an oversaturation of similar content, particularly in genres such as reality TV, crime shows, and soap operas, which historically perform well in ratings.
While analytics help networks understand audience preferences, excessive dependence on data-driven decisions can stifle creativity and originality. Many critics argue that TV is becoming predictable, with fewer experimental or unconventional shows making it to mainstream platforms. This trend is particularly evident in scripted dramas and sitcoms, where networks prioritize established formulas rather than fresh storytelling.
On the flip side, streaming platforms like Netflix, Amazon Prime, and Disney+ have shown that risk-taking can pay off. Their approach, which balances analytics with creative innovation, has led to diverse and genre-defying content that resonates globally.
To stay competitive, traditional TV channels may need to rethink their approach and allow room for creative risks rather than solely relying on analytics to dictate programming choices.-AirMedia Brodcast
